After a Very Busy Super Bowl, Peter Berg Launches Commercial Production Collective Film 47

By Doug Zanger Comment

There were a couple of agencies that went guns-a-blazin’ during the Super Bowl season. Both David and Goodby Silverstein & Partners had three ads each (some more lauded than others) in the not-quite-as-good-as-watching-paint-dry game in Atlanta.

But big-time Super Bowl and TV ad director Peter Berg had his hands full as well, leading two high-profile and loved campaigns for both the NFL and Verizon.

The latter was an ambitious documentary-style project with McCann that focused 12 NFL players and coaches, and the first responders who saved them from various situations, and the former was the result of three deliciously chaotic days in L.A. that somehow, along with 72andSunny, resulted in a hell of a good ad for the league that topped USA Today’s Ad Meter.

Unbeknownst to all of us, however, both of those campaigns came from Film 47, a production collective that Berg and producer Matthew Goldberg have been quietly putting together. Today, however, the duo lifted the lid on the project with an official announcement of the new endeavor.

Film 47 will support Berg’s scripted shingle Film 44 (Friday Night Lights, Lone Survivor, The Leftovers) and non-scripted production company Film 45 (The Keepers, QB1). Vic Palumbo, a production veteran from Fallon, Wieden+Kennedy and Deutsch, will serve as president. We reported on his departure last fall.

The oft-awarded Palumbo (40+ Cannes Lions and 7 Emmy nominations, most notably for “Mini Darth” and Nike’s “Move”) and his team will help brands agencies work more closely with writers, directors and actors, to accelerate the creative process.

In addition to Verizon and the NFL, Film 47 counts Papa John’s and startup Rivian as clients.

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