Out with the old, in with the new as the saying always goes, and health insurance provider Aetna does abide. The company has unveiled a new logo that comes to us courtesy of Siegel+Gale, the Omnicom brand that earlier offered to spit some hot fire on the Gap logo misstep.To quoth the raven, the rebrand is part of the brand’s “passion for helping people make confident choices and celebrate the equity and tradition of the Aetna name.” Now, what about that last bill? We kid, but see below. What do you think?
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