adam&eveDDB has a new broadcast spot promoting Sony’s 4K Ultra HD TV with a new spot called “Ice Bubbles.”
The 60-second spot takes a look at the majestic beauty of bubbles freezing in mid-air. As the bubbles freeze, intricate crystalline patterns form inside them, and despite their almost unearthly beauty, the spot was purportedly shot without the use of special effects. It’s a clever (and visually stunning) way to reflect the kind of detail captured in Sony’s 4K Ultra HD TV.
“We were blown away by the beauty of the intricate patterns that the freezing of the bubbles’ surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerizing when they reflected light,” Leila de Blinkk told Adweek. “To bring out all these details in 4K was to almost discover a new world, that we didn’t suspect existed.”