adam&eveDDB launched a new campaign for Temptations introducing the brand’s new Snacky Mouse, a toy that rewards cats for playing with it by releasing treats.
The 60-second spot “#CatVs.Mouse” likens the way cats attack the toy for their treat to boxing. Goofy cat humor, mixed in with some retro gaming references, combine for a spot seemingly designed in an attempt to go viral. Time will tell on that one, although cat humor tends to be a pretty dependable source of Internet popularity. The spot is supported by digital, PR and in-store activations, as well as Snacky Mouse Rumble, “a live animation action survival game” featured on Buzzfeed beginning today in which players attack items while avoiding bombs. It’s hard to imagine that one won’t go over well with Internet cat lovers.
Credits:
Client:
Craig Neely – Marketing Director, Mars Petcare US
Melodie Bolin – Brand Manager, Mars Petcare US
Creative agency: adam&eveDDB
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Emer Stamp, Rick Brim
Creative Director/s: Rick Brim & Daniel Fisher
Copywriter: Frances Leach
Art director: Christopher Bowsher
Producer: Patrick Cahill
Planner: Elaine Miller
Media agency: Digitas & Starcom US
Media planner:
Production company: Passion Pictures
Director: Tim Hope
Editor: Dan Budin
Soundtrack name and composer: “Fighter’s Heart” by IMAGEM Publishing
Post-production: Passion Pictures
Audio post-production: Clearcut Sound
Sound Design: Christopher Wilson