Last year, adam&eveDDB’s “Sorry, I Spent It On Myself” holiday campaign for English department store Harvey Nichols turned heads with its ode to utter selfishness, eventually winning four Grand Prix awards at Cannes.
This year, adam&eveDDB is back with a spiritual successor entitled “Could I Be Any Clearer?” In the spot, a woman talks about her beloved Auntie Val and how, while good-intentioned, she always gives disappointing gifts. So, without any worry at all about Val’s feelings, she gives her a card describing exactly what she wants — Charlotte Olympia silver Octavia sandals from Harvey Nichols — and lets her know that seasons greetings will be “very awkward” if she doesn’t get what she wants. Auntie Val, predictably enough, looks pretty annoyed by the card. Like last year, the campaign extends beyond the broadcast spots, with real life “Could I Be Any Clearer?” cards available to purchase at Harvey Nichols. You can even create your customizable version online.
The ad doesn’t have the same impact as its predecessor, and, because of that ad, its reveal moment is entirely expected. Still, we imagine that Harvey Nichols will sell its share of “Could I Be Any Clearer?” cards — hopefully to those looking for a cheeky gag to play on friends, rather than entitled jerks.
Credits:
Creative Agency: adam&eveDDB
Media Agency | Rocket |
Production Company | Partizan London |
Editing Company | Cut + Run LDN |
Post Production | Framestore |
Audio Post Production | Clearcut sound |
Executive Creative Director | Ben Priest |
Executive Creative Director | Ben Tollett |
Executive Creative Director | Emer Stamp |
Art Director | Alex Lucas |
Copywriter | Jon Farley |
Director | Eric Lynne |
Account Planner | Michelle Gilson |
Account Manager | Paul Billingsley |
Account Manager | Rebecca Sare |
Account Manager | Katie Gough |
Account Manager | Rebecca Sare |
Media Planner | Faye Turner |
Media Planner | Laura Henderson |
Media Planner | Faye Turner |
Media Planner | Laura Henderson |
Post Production | Heather Kinal |
Editor | Ben Campbell |
Audio Post Production | Mark Hellaby |
Music Composer | Frederic Chopin |
Advertising Manager | Shadi Halliwell |
Advertising Manager | Anna Davidson |