adam&eveDDB Introduces ‘Could I Be Any Clearer?’ Christmas Cards for Harvey Nichols

By Erik Oster 

Last year, adam&eveDDB’s “Sorry, I Spent It On Myself” holiday campaign for English department store Harvey Nichols turned heads with its ode to utter selfishness, eventually winning four Grand Prix awards at Cannes.

This year, adam&eveDDB is back with a spiritual successor entitled “Could I Be Any Clearer?” In the spot, a woman talks about her beloved Auntie Val and how, while good-intentioned, she always gives disappointing gifts. So, without any worry at all about Val’s feelings, she gives her a card describing exactly what she wants — Charlotte Olympia silver Octavia sandals from Harvey Nichols — and lets her know that seasons greetings will be “very awkward” if she doesn’t get what she wants. Auntie Val, predictably enough, looks pretty annoyed by the card. Like last year, the campaign extends beyond the broadcast spots, with real life “Could I Be Any Clearer?” cards available to purchase at Harvey Nichols. You can even create your customizable version online.

The ad doesn’t have the same impact as its predecessor, and, because of that ad, its reveal moment is entirely expected. Still, we imagine that Harvey Nichols will sell its share of “Could I Be Any Clearer?” cards — hopefully to those looking for a cheeky gag to play on friends, rather than entitled jerks.


Creative Agency: adam&eveDDB

Media Agency Rocket
Production Company Partizan London
Editing Company Cut + Run LDN
Post Production Framestore
Audio Post Production Clearcut sound
Executive Creative Director Ben Priest
Executive Creative Director Ben Tollett
Executive Creative Director Emer Stamp
Art Director Alex Lucas
Copywriter Jon Farley
Director Eric Lynne
Account Planner Michelle Gilson
Account Manager Paul Billingsley
Account Manager Rebecca Sare
Account Manager Katie Gough
Account Manager Rebecca Sare
Media Planner Faye Turner
Media Planner Laura Henderson
Media Planner Faye Turner
Media Planner Laura Henderson
Post Production Heather Kinal
Editor Ben Campbell
Audio Post Production Mark Hellaby
Music Composer Frederic Chopin
Advertising Manager Shadi Halliwell
Advertising Manager Anna Davidson