In adam&eveDDB’s Christmas spot for Mulberry, a grandmother “wins Christmas’ with a Mulberry bag, trumping some pretty stiff competition in the process.
The ad follows a young woman as she opens a series of presents, beginning with a pointillist portrait of her painted by her sister. Each gift gets more over the top and ridiculous, verging into the absurd, until the girl’s reaction to the Mulberry bag from her grandmother reveals it to be the best gift of all. It’s an interesting approach, forgoing the typical sentimentality of holiday advertising for a tongue-in-cheek celebration of materialism. adam&eveDDB pulls it off well, slowly ramping up the absurdity and not taking itself too seriously while still effectively promoting the brand. That the agency was able to produce both the heartwarming “Monty The Penguin” ad for John Lewis and this, pretty much its polar opposite, shows impressive range.
Credits:
Project name: #WinChristmas
Client: Mulberry
Creative agency: adam&eveDDB
Executive Creative Directors: Ben Priest, Ben Tollet & Emer Stamp
Creative Directors: Richard Brim & Daniel Fisher
Copywriter: Miles Carter
Art director: Sophie Knox
Production company: Rattling Stick
Director: Andy McLeod
Editor: Johnnie Scarlett at The Quarry
Soundtrack name and composer: When It’s Christmas Time, David Tobin / Jeff Meegan/ Charley Harrison
Illustrator: Harry Malt
Post-production: Big Buoy
Audio post-production: Wave