AdAge, GroupM, Digitas, Ogilvy, YuMe Like Pre-Rolls

By Matt Van Hoven 

Michael Learmonth of AdAge leads a discussion on the efficacy of pre-roll ads. And here we thought they were dead or dying.

Michael Mathieu, CEO of video ad network YuMe; Rob Norman, CEO of WPP’s GroupM; Robert Davis of Ogilvy; and John McCarus of Digitas join in.

Via AdPulp

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