The Toilet Book from Akos Papp on Vimeo.
Lost in the mix during our SXSWi adventure (which is finally over, phew) was this little ditty that Miami Ad School Hamburg grads/creative team Akos Papp and Laszlo Szloboda sent to us called, yes, the “Toilet Book.” It’s a rather appropriate name considering that the lads decided to get the attention of NYC creatives and recruiters (ah yes, another ad school student ploy) by offering them some toilet reading, namely their junior books. The duo decided to hit both male and female bathrooms (which is totally not creepy) that were closest to the CCO’s office at the likes of Mother, BBH, BBDO, Droga5, Y&R, Dentsu, Wieden+Kennedy, BFG9000 and R/GA. We’re checking to see whether they got any responses, whether positive or negative. Here’s a link to the actual book itself.