Two thousand and seven was a year of acquisitions. So just who bought who? Thankfully, website e-consultancy has got the ball rolling. Here’s our excerpts. Click the link above for their full $12B roster.
* 24/7 RealMedia – $649m – May
Founded in 1995, 24/7 Real Media provides digital media sales, search marketing, and technology – its media arm is one of the largest CPM media networks, with more than 950 participating sites and 115m monthly unique users worldwide.
The deal will strengthen WPPâ€™s position in online advertising, giving the group added technology and search marketing skills, as well as a presence in Asia.
* Blast Radius – undisclosed – October
Blast Radius, which employs 400 staff, is an interactive agency with experience in building ad campaigns for social networks. It will be aligned with WPP’s Wunderman network.
* Schematic – $100m – September
Schematic specialises in creating branded experiences on emerging digital platforms.
It was recently hired by ITV to design its video-on-demand service and has also done work for the likes of ABC, MTV, CNN and Time Warner.
* Business Interactif – 137m (pounds) -June
French marketing and advertising group Publicis will merge digital agency Business Interactif, which has offices in France, China and Japan, with its existing digital advertising operation, Digitas.
* Spannerworks – 10m (pounds) – February
Less than three months after Spannerworksâ€™ main UK search competitor Bigmouthmedia merged with Global Media, UK search marketing agency Spannerworks was acquired by the US digital agency.
* Proxicom – undisclosed – July
The acquisition of the web development agency created the largest privately-held global digital marketing company.
* Dare – 20m (pounds) – July
Cossette acquired the London based interactive marketing agency in a six-year, three-part deal, initially taking a 65.4% ownership stake in the firm.
* UniqueDigital â€“ undisclosed – March
Unique specialises in search engine marketing, affiliate marketing and online advertising. Clients include Barclaycard, Avis Europe and Sainsburyâ€™s.