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Oh boy. The Gap. Christ. What is there to say that you or Agency Spy haven’t already said? Hmm… Well then, lets just reiterate. Gap same-store sales took a dip in October, but most retailers toook a hit of double digit value. Before the credit crunch, they were shuttering stores and folding Baby Gap, as well as Gap Kids into their adult stores.
Oh! And once again, The Gap’s new campaign is focused on celebrity rather than fashion, quality or a differentiating position to other retailers. This time, the spokeswhores are:
Mary-Louise Parker, Jon Hamm, Milla Jovovich, Ashanti, Jennifer Hudson, Jason Bateman and the guy in the commercial above.
Laird + Partners, Gap’s creative agency, has also released a website that features (guffaw) “unexpected combinations of actors, musicians and comedians outfitted in the latest holiday attire performing remixed versions of traditional holiday carols.”
Oh shoot me now. Old Navy, who has already cannibalized big brother Gap’s market, is going to get their ass whupped now that they’re running with Cripsin.
More: Old Navy Selects Crispin