Aaron Paul (of Breaking Bad fame) lends his voice to The Garage/Team Mazda’s latest effort for Mazda, “A Driver’s Life.”
The 60-second ad, which launches a new campaign called “Driving Matters” for the brand, traces the life of a driver, beginning with getting a driver’s license on the second try. A montage of automotive moments are set to a rhyming narrative that is grating and tired in places, but receives a much-needed boost from Paul’s voiceover skills. These include Seussian lines like “First drive, fast livin’—hit the garage door…was forgiven” and traces the evolution from “a roadster, second hand” to “starter,” “mid-size” and “family cruisin,'” and ending with purchasing “something new” that “reminds you of when you were you.” The slightly sentimental spot seems to have struck a chord with viewers, perhaps aided by Paul’s celebrity, gaining almost one million views on YouTube in under a week.
Credits:
Client: Mazda Motor of America
Campaign: Driving Matters
Spot: “A Driver’s Life”
Agency: The Garage/Team Mazda
Chief Creative Officer: Harvey Marco
Creative Director/Copywriter: Steve Morris
Associate Creative Director/Art Director: Melissa Webber
Copywriter: Erik Moe
Director of Content Production: Tom Anderson
Senior Producer: Chrissy Hamilton
Group Account Director: Stephanie Kendrick
Account Director: Dave Brown
Planning Director: Ben Chung
Business Affairs Director: Bart Kias
Production Company: RSA
Director: Jake Scott
Director of Photography: Chris Soos
Executive Producer: Tracie Norfleet
Producer: David Mitchell
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Assistant Editor: Sean Fazende
Executive Producer: Carr Schilling
Head of Production: Amburr Farls
Managing Director: Michelle Eskin
Animation/Visual Effects Production: Jogger
Creative Director: David Parker
Animation/End Tag (or logo): Golden
Creative Director: Jake Banks
Colorist: Siggy Ferstl @ Co3
Finish: Jogger
Audio Post: Eleven Sound
Mixer: Scott Burns
Music Company: Human
Composer:
Sound Design: Eleven Sound
Sound Designer: Scott Burns