In March, Liz Ross left Tribal DDB (or whatever), an agency that’s seen its share of issues in recent weeks. Now she’s at Digitas, an agency that apparently likes to invent titles like Ross’s. As Chief Growth Officer, a nameplate they concocted for her, she’ll be helping her new boss, a lot. Every company needs sales people, people.
Seth Solomons, Global CMO, recently had his role expanded to include new business. Naturally, he hired someone to fill the spot. Cue Ross, whose title is a glorified sales position. She’s covering the US, yadig?