After a source tipped us off this morning, Adidas confirmed that it has chosen 72andSunny as creative AOR for its Sport division. There was no review, and 72’s offices in Los Angeles and Amsterdam will both work on the account. AdAge had the scoop some time before the announcement went public.
180LA, which has been Adidas’ AOR for several years and produced the brand’s most recent “Sport15” campaign, will relinquish that status: the release notes that Johannes Leonardo will continue to serve as AOR for Adidas Originals but does not mention the former. Still, a company spokesperson tells us that 180 “will continue to be on our roster of agencies.”
Future work from 72andSunny will include “a strategic focus on soccer, running, basketball and women’s.”
Here’s your boilerplate statement from Jocelyn Robiot, the client’s SVP of brand management:
“Our communication strategy moving forward will be relentless and aggressive storytelling, so that we can take our expression of sport to the next level. To achieve these ambitions, we set out to work with the best. With their history of innovation and creating cutting-edge campaigns, 72andSunny is the perfect partner to help us demonstrate that adidas is the best sports brand in the world.”