72andSunny pays homage to sci-fi and television history in their new campaign for Samsung Galaxy Gear.
The spot “Evolution” traces the evolution of wristwatch communication, from Dick Tracy and Star Trek to Inspector Gadget and even Predator. The spot ends with the text “After All These Years It’s Finally Real” before introducing Samsung’s latest product. It’s a fun way to highlight the evolution of modern technology and say “The future is now” while making Galaxy Gear seem pretty cool.
A second spot, “A Long Time Coming” pays similar homage, showing characters talking into their wrist pieces in rapid succession. It’s not quite as strong as “Evolution” and perhaps more than a touch too similar to the iPhone’s “Hello” spot, even if it does touch some similar bases.
The Samsung Galaxy Gear is available now for the futuristic price of $299. Knight Rider not included. Check out the second spot and “Evolution” credits after the jump.
John Boiler- CEO, Partner
Jason Norcross- ECD, Partner
Barton Corley- Creative Director, Writer
Travis Britton- Designer
PRODUCTION:
Sam Baerwald- Director of Film Production
Nicole Haase- Executive Producer
Angelo Mazzamuto- Sr. Film Producer
Jamie Glass- Film Coordinator
THE MISSION STUDIO: (VFX/Animation)
Executive Producer: Michael Pardee
Creative Director: Rob Trent
Lead Flame: Joey Brattesani
Flame: Michael Vaglienty, Rob Winfield, Jan Chilliers, Colleen Brattesani
CG: Piotr Karwas, Rick Grandy
Design: Tony Meister
VFX Producers: Stacy Kessler Aungst, Ryan Meredith
THE MILL: (Color)
Colorist: Adam Scott
Executive Producer: LaRue Anderson
ARCADE: (Editorial)
E.P. Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Editors: Greg Scruton
Producer: Kirsten Thon-Webb
CREDITS FOR H+B LAUNCH
FURLINED: (Production Co)
Director: Stuart Parr
Sr. Executive Producer: David Thorne
Line Producer: Beth Aranda
Director of Photography: Neil Shapiro
Production Designer: Heidi Adams