72andSunny has a suggestive new ad for Carl’s Jr./Hardee’s to promote the chain’s new Mile High Bacon Thickburger.
The Paris Hilton-free spot, entitled “Propositioning,” begins with Israeli model and actress Bar Paly asking her boyfriend if he wants to join the “mile high club.” When he replies, “Not right now, babe,” she turns to the guy across the aisle, who happily accepts. Then proceeds to hand him a Mile High Bacon Thickburger and they both chow down, accompanied by a voiceover effectively saying “see what we did there?”
The brand has such a history of demanding overtly-sexual advertising that it would be silly to expect them to “grow up” overnight. Still, given the controversial 2012 Kate Upton spot, “Propositioning” feels relatively tame.
Credits:
AGENCY: 72andSunny
Chief Creative Officer/Partner: Glenn Cole
Chief Strategic Officer/Partner: Matt Jarvis
Group Creative Director: Mick DiMaria
Group Creative Director: Justin Hooper
Designer: Sarah Herron
Writer: Rebecca Ullman
Director of Film Production: Sam Baerwald
Film Executive Producer: Molly McFarland
Senior Film Producer: Angela Barber
Film Production Coordinator: Taylor Stockwell
Group Strategy Director: Matt Johnson
Strategist: Josh Hughes
Director of Business Affairs: Michelle McKinney
Group Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Maggie Pijanowski
Business Affairs Coordinator: Calli Howard
Group Brand Director: Judson Whigham
Brand Director: Alexis Coller
Brand Manager: Michal David
Brand Coordinator: Ali Arnold
Director of Communications: Jeff Sweat
Communications Manager: Ginny Adams
Client: CKE- Carl Karcher Enterprises
Chief Executive Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
SVP, Product Marketing: Bruce Frazer
Director of Advertising: Brandon LaChance
VP, Field Marketing, Media & Merch: Steve Lemley
Director, Green Burrito Marketing and Development: Kathy Johnson
Director, Product Marketing & Merchandising: Christie Cooney
SVP, Corporate Communications + Public Affairs: Melissa Robinson
Director of Public Relations: Kathleen Bush
Production Company: Bob Industries
Director: Zach Math
Executive Producer: TK Knowles
Executive Producer: John O’Grady
Executive Producer: Chuck Ryant
Head of Production: Bart Lipton
Staff Producer: Kathleen Custer
Producer: Melissa Murphy
Editorial: Arcade Edit
Producer: Lynne Mannio
Editor: Will Hassell
POST FX: Brickyard
VFX Artist: Patrick Poulatian
VFX Artist: Mandy Sorenson
VFX Artist: George Fitz
Producer: Diana Young
Telecine: CO3
Colorist: Mike Pethel
Senior Producer: Matt Moran
Sound Design/Mix: ON Music & Sound
Mixer: Chris Winston