72andSunny Want You to Join the ‘Mile High Club’ with Hardee’s/Carl’s Jr.

By Erik Oster 

72andSunny has a suggestive new ad for Carl’s Jr./Hardee’s to promote the chain’s new Mile High Bacon Thickburger.

The Paris Hilton-free spot, entitled “Propositioning,” begins with Israeli model and actress Bar Paly asking her boyfriend if he wants to join the “mile high club.” When he replies, “Not right now, babe,” she turns to the guy across the aisle, who happily accepts. Then proceeds to hand him a Mile High Bacon Thickburger and they both chow down, accompanied by a voiceover effectively saying “see what we did there?”

The brand has such a history of demanding overtly-sexual advertising that it would be silly to expect them to “grow up” overnight. Still, given the controversial 2012 Kate Upton spot, “Propositioning” feels relatively tame.


AGENCY: 72andSunny

Chief Creative Officer/Partner: Glenn Cole

Chief Strategic Officer/Partner: Matt Jarvis

Group Creative Director: Mick DiMaria

Group Creative Director: Justin Hooper

Designer: Sarah Herron

Writer: Rebecca Ullman

Director of Film Production: Sam Baerwald

Film Executive Producer: Molly McFarland

Senior Film Producer: Angela Barber

Film Production Coordinator: Taylor Stockwell

Group Strategy Director: Matt Johnson

Strategist: Josh Hughes

Director of Business Affairs: Michelle McKinney

Group Business Affairs Director: Amy Jacobsen

Business Affairs Manager: Maggie Pijanowski

Business Affairs Coordinator: Calli Howard

Group Brand Director: Judson Whigham

Brand Director: Alexis Coller

Brand Manager: Michal David

Brand Coordinator: Ali Arnold

Director of Communications: Jeff Sweat

Communications Manager: Ginny Adams


Client: CKE- Carl Karcher Enterprises

Chief Executive Officer: Andy Puzder

Chief Marketing Officer: Brad Haley

SVP, Product Marketing: Bruce Frazer

Director of Advertising: Brandon LaChance

VP, Field Marketing, Media & Merch: Steve Lemley

Director, Green Burrito Marketing and Development: Kathy Johnson

Director, Product Marketing & Merchandising: Christie Cooney

SVP, Corporate Communications + Public Affairs: Melissa Robinson

Director of Public Relations: Kathleen Bush


Production Company: Bob Industries

Director: Zach Math

Executive Producer: TK Knowles

Executive Producer: John O’Grady

Executive Producer: Chuck Ryant

Head of Production: Bart Lipton

Staff Producer: Kathleen Custer

Producer: Melissa Murphy


Editorial: Arcade Edit

Producer: Lynne Mannio

Editor: Will Hassell


POST FX: Brickyard

VFX Artist: Patrick Poulatian

VFX Artist: Mandy Sorenson

VFX Artist: George Fitz

Producer: Diana Young

Telecine: CO3

Colorist: Mike Pethel

Senior Producer: Matt Moran

Sound Design/Mix: ON Music & Sound

Mixer: Chris Winston