72andSunny Tries Some New York Pretzels in Its Latest Carl’s Jr. Ad

By Patrick Coffee 

72andSunny opened its first New York City office in late 2014 and we were a little sad that we missed the party. No really: it was on a Thursday and we thought it was on Friday. Oh well.

It would seem that the MDC shop has come to like its surroundings, because its new spot for Carl’s Jr. includes more angry middle-aged men than models in bikinis. (This newfound love of New Yawk might have something to do with the totally sweet office, which has a communal kitchen but–according to director of strategy Tim Jones–“no ghettos of power.“)

Anyway, the new joint marks a departure of sorts for the agency, which may or may not have been inspired by its own “Taco Thursdays” in seeking out crazy new fast food combinations. 72 likes a lot of things about Manhattan, but it’s not quite satisfied with the pretzel cart selection.

Much confusion ensues.

Is Carl’s Jr. really moving away from the not-at-all-sexist ads that made it so famous? Recent campaigns have turned to erotic mushrooms and adult cartoons instead.

This is a promo tied to National Pretzel Day, which is a real thing happening next Tuesday. It’s a partnership with Auntie Annie’s Pretzels, which is “thrilled to be partnering with Carl’s Jr. and Hardee’s on such a deliciously satisfying, yet unexpected breakfast item” according to president Heather Neary.

The campaign will also include various social media videos like this one, which might just blow your mind (doubtful).

Again, we say: check out that office, bro.

CREDITS

Client:
Chief Executive Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
SR VP Product Development MKTG/R&D: Bruce Frazer
SVP Field Marketing and Media: Steve Lemley
Director of Advertising: Brandon LaChance
Director, Product Marketing & Merchandising: Christie Cooney
Director, Product Marketing: Mark Jenkins
Director, Product Marketing: Kathy Johnson
Product Manager: Steve Miller
Public Relations Specialist: Claire Eastburn
72andSunny Team
Chief Creative Officer: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Tim Wettstein
Creative Director: Mark Maziarz
Designer: Daran Brossard
Writer: Drew Burton
Group Strategy Director: Scott Jensen
Strategy Director: Kasia Molenda
Junior Strategist: Alexandra Mathieu
Group Brand Director: Alexis Coller
Brand Director: Scott Vogelsong
Brand Manager: Ryan Rodriguez
Brand Coordinator: Kristyn Kazanjian
Chief Production Officer: Tom Dunlap
Executive Film Producer: Molly McFarland
Film Producer: Brooke Horne
Jr. Film Producer: Kira Linton
Director of Business Affairs: Michelle McKinney
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Taylor Henriquez                                                         
Production Company: Hey Wonderful
Director: Sam Cadman   
Executive Producer: Michael Di Girolamo     
Producer: Angela Jones                                                             
Editorial: Cut + Run                     
Editor: Jay Nelson    
Executive Producer: Carr Schilling
Producer: Annabelle Dunbar-Whittaker                         
Online Finishing: Brickyard VFX
VFX Producer: Diana Young
VFX Artist: George Fitz
Telecine: Company 3                       
Colorist: Mike Pethel                                
Producer: Matt Moran                                                                  
Audio: On Music and Sound                                            
Mixer:  Chris Winston                                                                                          
Sound Design: On Music and Sound                                            
Sound Designer: Chris Winston 
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