72andSunny opened its first New York City office in late 2014 and we were a little sad that we missed the party. No really: it was on a Thursday and we thought it was on Friday. Oh well.
It would seem that the MDC shop has come to like its surroundings, because its new spot for Carl’s Jr. includes more angry middle-aged men than models in bikinis. (This newfound love of New Yawk might have something to do with the totally sweet office, which has a communal kitchen but–according to director of strategy Tim Jones–“no ghettos of power.“)
Anyway, the new joint marks a departure of sorts for the agency, which may or may not have been inspired by its own “Taco Thursdays” in seeking out crazy new fast food combinations. 72 likes a lot of things about Manhattan, but it’s not quite satisfied with the pretzel cart selection.
Much confusion ensues.
Is Carl’s Jr. really moving away from the not-at-all-sexist ads that made it so famous? Recent campaigns have turned to erotic mushrooms and adult cartoons instead.
This is a promo tied to National Pretzel Day, which is a real thing happening next Tuesday. It’s a partnership with Auntie Annie’s Pretzels, which is “thrilled to be partnering with Carl’s Jr. and Hardee’s on such a deliciously satisfying, yet unexpected breakfast item” according to president Heather Neary.
The campaign will also include various social media videos like this one, which might just blow your mind (doubtful).