It took seven years, which seems like an eternity these days as far as agency tenure goes, but 72andSunny ( Fiat USA’s new AOR) has promoted stalwarts and the agency’s first two creative hires in Jason Norcross and Bryan Rowles (pictured) to partners (their specialties lie in copywriting and design, respectively).
The pair has worked as creative directors at MDC-owned 72andSunny and were responsible for campaigns including “Next Level” for Nike. Their next effort for Activision, dubbed “Skylanders,” is expected to break in October. 72andSunny founder John Boiler says, “They helped build this place brick by brick. Including them as partners is a recognition of their contribution and a platform for them to keep taking 72andSunny to new heights.”