72andSunny Plays Some Zeppelin in New Activision Ad

By Patrick Coffee 

Whatever our friendly readers may think about 72andSunny, the shop definitely does at least a couple of things very well: boobs and video games.

Here’s a new one for a title that we will never play called Destiny: The Taken King. Unlike many such ads, this one is live action.

The game comes out next week, but the ad airs tonight during the FOOTBALL game. In case you weren’t aware of the budget for this project, the soundtrack is “Black Dog.”

That was possibly better than the last Star Wars trailer. We would say the dialogue needs work, but this is science fiction and it’s pretty decent for a video game promo.

We do find it a little disconcerting to think about how much influence neckless wonder George Lucas has had on EVERYTHING, though. It seems impossible today to create a “good guy” robot with personality that does not closely resemble either R2-D2 or C-3PO.

J.J. Abrams has his work cut out for him. On that note, the director of this ad also helmed the recent Tron reboot, and the combined powers of Michael Sheen and Jeff Lebowski couldn’t save that sinking turd. With so many great video games on the market, why do people even watch action movies anymore?


Client: Activision Publishing
Chief Executive Officer: Eric Hirshberg
Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: Todd Harvey
VP, Consumer Marketing: Matt Small 
Director, Consumer Marketing: Alonso Velasco 
Manager, Consumer Marketing: Pam Piscitello
Game Developer: Bungie
Agency: 72andSunny
Chief Executive Officer: John Boiler
Chief Creative Officer: Glenn Cole
Chief Strategy Officer: Matt Jarvis
Group Creative Director: Frank Hahn
Creative Director/Designer: Peter Vattanatham
Creative Director/Writer: Tim Wolfe
Lead Writer: Evan Brown
Designer: Ryan Dols
Writer: Jack Lagomarsino
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Senior Film Producer: Dave Stephenson
Co-Head of Strategy: Bryan Smith
Group Strategy Director: John Graham
Senior Strategist: Daniel Teng
Group Brand Director: Mike Parseghian
Brand Director: Nate Shamban
Brand Manager: Travis Cross
Brand Coordinator: Hector Romero
Business Affairs Director: Alex Lebosq
Business Affairs Manager: Kelly Ventrelli
Business Affairs Coordinator: Ashley Pesses
Production Company: Reset Content
Director: Joseph Kosinski
Director of Photography: Claudio Miranda
Managing Director: Dave Morrison
Executive Producer: Jeff McDougall
Executive Producer / Bidding: Jen Beitler
Bidding Producer: Jenn Ingalls
Head of Production: Amanda Clune
Producer: Julien Lemaitre
Editorial: Work
Editor: Jono Griffith
Assistant Editor: Jeremiah Mayhew / Arielle Zakowski
Executive Producer: Marlo Baird
Visual Effects: Digital Domain
Chief Creative Officer / Senior VFX Supervisor: Eric Barba
VFX Supervisor: Dan Akers       
VP / Executive Producer: Tiffany Manabat
Senior Producer: Carla Attanasio       
Digital Production Manager: Charles Bolwell
CG Supervisor: Lee Carlton       
Compositing Supervisor: Vinh Nguyen  
Pre-Visualization Supervisor: Scott Meadows
Environment/Matte Paint Lead: Jon Green 
CG Lead: Daisuke Nagae 
Animation Lead: Roy Sato        
Data Integration Lead: Som Shankar 
FX Lead: Eddie Smith     
Roto/Paint Lead: Nathalie Gonthier-Thomas 
Look-Dev Compositor: Kym Olsen       
Compositors: Jason Selfe, John Sasaki, Joe Salazar, Nitant Karnik, Aruna Inversin, 
Joe Silva, Dave Takayama 
Pre-Visualization: Thomas Bruno       
Animators: Ari Teger, Ruel Smith                
FX Artists: Eric Ebling, Kent Lidke               
Digital Artists: Bernard Ceguerra, Asuka Tohda-Kinney, Brian Creasey, Kris Kelly, 
Shuichi Suzuki, Lina Hum, Sarah Cosmi, Ricaro Bonisoli, Tsai-Tzu Cheng          
Character/Cloth FX Artist: Rick Fronek 
Rigging: Walt Hyneman 
Environments/Matte Painter: Zach Mandt 
Roto/Paint: Holly Horter, Melissa Huerta, David Wilson, Dawn Gates – Wells, Edgar Diaz        
Data Integration: Jon Aghassian, Jim Moorhead, John Giffoni   
On-Set/Data Integration: Ian Doss    
Concept Artist/Modeler: Nick Lloyd   
Art Director/AFX: Cody Williams
Flame Artist: Andy Davis  
Online / Finish: Method Studios
Lead Flame Artist: Aidan Thomas
Flame Assist: Mikhail Chechelnitskiy
Executive Producer: Robert Owens
Senior Producer: Cara Lehr
Costumes: Legacy Effects LLC
Effects Supervisor: J. Alan Scott
Production Coordinator: Damon Weathers
Sound Design: Formosa Group
Supervising Sound Editors:  Per Hallberg, Karen Baker Landers
First Assistant Sound Editors: Philip D. Morrill, Jessie Pariseau
Sound Designers: Dino Dimuro, Ann Scibelli
Foley Editor: Peter Michael Sullivan
Recording Studio / Mix: Lime
Mixer: Rohan Young
Additional mixer: Jeff Malen
Assistant: Tom Paolantonio
Executive Producer: Susie Boyajan