72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.
The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.
In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump.
Credits:
AGENCY: 72andSunny
Glenn Cole, Chief Creative Officer/Partner
Matt Jarvis, Chief Strategic Officer/Partner
Mick DiMaria, Group Creative Director
Justin Hooper, Group Creative Director
Mark Maziarz, Lead Writer
Anthony Alvarez, Lead Designer
Gabo Curielcha, Designer
Tom Dunlap, Chief Production Officer
Sam Baerwald, Director of Film Production
Molly McFarland, Film Executive Producer
Ann Parker, Senior Film Producer
Jenny Jones, Film Production Coordinator
Matt Johnson, Group Strategy Director
Josh Hughes, Strategist
Michelle McKinney, Consulting Director of Business Affairs
Amy Jacobsen, Group Business Affairs Director
Maggie Pijanowski, Business Affairs Manager
Calli Howard, Business Affairs Coordinator
James Townsend, Group Brand Director
Alexis Varian, Brand Director
Jomo Hendrickson, Brand Manager
Scott Vogelsong, Brand Manager
Zachary Hill, Brand Coordinator
Emily Hodkins, Communications
Client: CKE- Carl Karcher Enterprises
Andy Puzder, Chief Executive Officer
Brad Haley, Chief Marketing Officer
Brandon LaChance, Director of Advertising
Melissa Robinson, SVP Corporate Communications
Kathleen Bush, Director of Public Relations
Bruce Frazer, SVP, Product Marketing
Steve Lemley, VP, Field Marketing, Media & Merch.
FOX:
EVP Creative Content/Theatrical Marketing: Alison Temple
SVP, Marketing Partnerships & Promotions: Zachary Eller
Director, Marketing Partnerships & Promotions: Jamie Robinson
SVP, Visual Effects: Todd Isroelit
VP, Creative Content: Michael Perman
Production Company: RSA Films INC.
President: Jules Daly
Director: Justin Hooper
VP/Executive Producer: Marjie Abrahams
Line Producer: Josh Porter
Head of Production: Elicia Laport
Sales Representative: Holly Ross
Editorial: Beast
Editor: Paul Norling
Assistant Editor: Ryan Dahlman
Executive Producer: Jerry Sukys
Producer: Adrienne Tararin
VFX Supervisor: Kathy Siegel
Mystique VFX: Digital Domain
Commercial President: Rich Flier
EP/Head of Production: Scott Gemmell
Senior Commercials Producer: Tiffani Manabat
VFX Producer: Erika McKee
VFX Supervisor: Richard Morton
Telecine: CO3
Colorist: Mike Pethel
Producer: Matt Moran
Online: Brickyard VFX
Lead VFX Artist: George Fitz
VFX Artists: Patrick Poulatian, Mandy Sorenson, Chris Sonia
Rotoscoping: Nick Murillo
Producer: Diana Young
Sound Design/Mix: ON Music & Sound
Mixer: Chris Winston
Music: Hitlist
Composer: Jim Weber
Producer: Christy Van House