72andSunny Expands Creative Team in New York with 4 Creative Director Hires

By Erik Oster 

72andSunny expanded its creative team in New York by hiring four creative directors: Tara LawallDevon HongGabrielle Shirdan and Caio Lazzuri.

Lawall will be tasked with leading 72andSunny’s Yoplait and Totinos accounts and arrives at the agency from Droga5, where she has worked as a creative director since November of 2012. Prior to that she served stints as a freelance copywriter with BBDO New York, Mother New York and McCann, among other agencies. She has also taught at Miami Ad School since 2010.

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Hong will lead 72andSunny’s Cheerios account. He also arrives at the agency from Droga5, where he served as art director and associate creative director and worked with clients including Honey Maid, Dixie, belVita, Airwick, Uniqlo and Prudential. Prior to Droga5, he served a stints as an art director with BBH, where he worked with clients including Google and Cole Haan, and Y&R New York, where he worked on Bacardi.

Lazzuri will co-lead 72andSunny’s Comcast and Xfinity account. He arrives after six years with Wieden + Kennedy, as an art director and then creative director. Before joining W+K, he spent time with Goodby, Silverstein & Partners and AKQA. A industry veteran of around two decades who worked in his native Brazil and the Middle East before moving to the U.S. in 2006, Lazzuri has worked with clients including Coca-Cola, Nike, GE,  Microsoft, HP, Chevy, Frito Lay, Target, Sprint and Secret over the course of his career.

Shirdan will co-lead 72andSunny’s Nature Valley account. She arrives from SpikeDDB, where she served as associate creative director and worked with clients including Cadillac, JBL, AARP/Ad Council and the NYPD.

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