72andSunny Buckles Up for Skylanders SuperChargers

By Erik Oster 

72andSunny launced a campaign promoting the latest addition to the Skylanders, Skylanders SuperChargers, which is set for a September 20 release date. Thankfully, this time around Adam Carolla is not involved.

Instead, 72andSunny and Logan & Sons worked with motocross stuntman Travis Pastrana to promote the new game’s introduction of vehicles to the Sklyanders universe with the 90-second “Buckle Up.” Pastrana claims to have tried just about every stunt in the book, showing off a few in the process before conceding he has nothing on the Skylanders crew. The characters show off their moves, with constant reminders that this is not actual gameplay footage, much to Pastrana’s amazement. “Buckle Up” ends with a peak at that actual game footage, showing Skylanders characters riding vehicles for the first time and giving viewers an indication of how the land, air and sea vehicles will change the game. While the spot may not do much to appeal to adults (the game is intended for children after all), the celebrity appearance feels less forced this time around and promotes the game much more convincingly.



CEO Activision Publishing: Eric Hirshberg
EVP, Chief Marketing Officer: Tim Ellis
SVP, Consumer Marketing: John Coyne
Sr. Manager, Consumer Marketing: Kelly Patt
Consumer Marketing Manager: Derrick Kuan

72andSunny Team
Co-founder, Chief Creative Officer: Glenn Cole
Partner, Chief Strategy Officer: Matt Jarvis
Group Creative Director: Frank Hahn
Creative Director, Designer: Peter Vattanatham
Creative Director, Writer: Tim Wolfe
Senior Designer: Travis Swingler
Senior Writer: Aron Fried
Junior Writer: Taylor Black
Group Strategy Director: John Graham
Senior Strategist: Daniel Teng
Chief Production Officer: Tom Dunlap
Director of Film Production: Sam Baerwald
Executive Film Producer: Dan Ruth
Senior Film Producer: Lizzie Marcy
Film Production Coordinator: Alissa Stevens
Group Brand Director: Mike Parseghian
Brand Director: Torie Gleicher
Brand Manager: Tashi Oszvald
Brand Coordinator: Emilia Podsadniak
Business Affairs Director: Alex Lebosq
Business Affairs Manager: Kelly Ventrelli
Business Affairs Manager: Casey Brown

Production Company: Logan & Sons
Director: Ben Conrad
Director of Photography: Florian Stadler
Executive Producer: Diego España
Head of Production: Scott Siegal
Line Producer: Jake Blasco

Editorial: Logan
Editor: Volkert Besseling
Producer: Sheri Patterson

Post Production: Logan
Creative Director: Ben Conrad
VFX Supervisor: Stephan Kosinski
Head of Production: Scott Siegal
Producer: Sheri Patterson

Recording & Mix: Lime Studios
Audio Mixer: Zac Fisher
Audio Assistant: Kevin McAlpine
Executive Producer: Susie Boyajan

Telecine: Incendio
Colorist: Clark Muller
Producer: Christina Caldwell
Data Assistant: Cassidy Greenwood

Original Music and Sound Design by Human