The New York offices of 72andSunny, Anomaly and BBDO are among the agencies pitching in a creative review by New York-based auto ecommerce site Vroom, Adweek reported today. Droga5 was also purportedly invited to participate in the review but declined.
Led by former Priceline CEO Paul Hennessy, Vroom raised some $50 million in its most recent round of funding after acquiring online car sales platform Texas Direct Auto. It’s currently running on more than $200 million with estimated revenues of well over $1 billion per year.
As Adweek puts it, the company wants to be “the Zappos of used cars” by eliminating the middleman and his infamous tendency to haggle over prices. You pretty much order online and have the cars delivered to you. Then you can try them and return them if they don’t fit!
After initially handling its digital marketing internally, Vroom is now looking for an agency to help with its expansion efforts.
According to the sources behind this story, Vroom is preparing for an integrated campaign that will run later this year and include broadcast, digital, radio and OOH. Its estimated budget of $20 million could increase, because it will be “results-driven.”
Representatives for Vroom and all of the agencies involved in its review have declined to comment.