72andSunny Amsterdam announced the appointment of Laura Visco as creative director, The Drum reports. She will report directly to executive creative director Carlo Cavallone.
Visco arrives at 72andSunny from Ponce Buenos Aires, where she also served as creative director, working with brands such as Axe and Stella Artois. Prior to Ponce, she spent two years as a creative director with Publicis Buenos Aires. Before making the leap to the creative director position, Visco was a senior copywriter with la comunidad, Madre, and, most recently, with Fallon in London.
“Laura is a proper International Woman of Mystery with experience in some of the best companies and brands across the globe,” said Carlo Cavallone, executive creative director at 72andSunny Amsterdam. “She’s unique in terms of her style, her approach and her background, and also in terms of her preferences: she’s an Argentinean who neither likes meat nor football.”