72andSunny Aims Lower in New Carl’s Jr. Ad

By Patrick Coffee 


That’s what Carl’s Jr. ads are all about, and everyone knows it. We recently asked a veteran of a certain agency why so many trades feature these campaigns, and the source told us simply, “they sell A LOT of burgers.”

So they do. In a new spot, however, Carl’s AOR 72andSunny has flipped the script, so to speak. Instead of focusing on the top rack, this one aims straight for the bottom.

Our favorite aspect of the ad is the fact that 72 opted to use “sweaty” mushrooms as its stand-in for the female form rather than a more obvious candidate: the buns.

On the food quality/nutrition front, we learn new things every day. Today, for example, The New York Times told us that artificial sweeteners may be (shocker) healthier than real sugar. But no one will pretend that a new “natural” Carl’s Jr. burger is anything other than a heart attack waiting to happen, hence the sexualized toadstools.

Client: Carl’s Jr.
Chief Executive Officer: Andy Puzder
Chief Marketing Officer: Brad Haley
SVP, Product Marketing: Bruce Frazer
Director of Advertising: Brandon LaChance
VP, Field Marketing, Media & Merchandising: Steve Lemley
Director, Product Marketing & Merchandising: Christie Cooney
Product Marketing Manager: Allison Pocino

72andSunny Team
Chief Creative Officer: Glenn Cole
Group Creative Director: Justin Hooper
Group Creative Director: Mick DiMaria
Creative Director: Tim Wettstein
Creative Director: Mark Maziarz
Sr. Designer: Marcus Wesson
Group Strategy Director: Matt Johnson
Strategy Director: Kasia Molenda
Strategist: Eddie Moraga
Group Brand Director: Alexis Coller
Sr. Brand Manager: Scott Vogelsong
Brand Coordinator: Anthony Fernandez
Director of Film Production: Sam Baerwald
Executive Film Producer: Molly McFarland
Jr. Film Producer: Kira Linton
Film Production Coordinator: Taylor Stockwell
Business Affairs Director: Amy Jacobsen
Business Affairs Manager: Jennifer Jahinian
Business Affairs Coordinator: Ryan Alls

Coast Public Relations:
Founder and CEO: Jeanne Beach Hoffa
Group Director: Melissa Penn
Director: Kate Franklin

Production Company: Strange & Wonderful
Director: Will Hyde
Executive Producer: Celeste Hyde
Producer: John Gomez

Editorial: 72andSunny Studio
Editor: Doron Dor
Executive Producer: Jenn Locke
Producer: Becca Purice

Online Finishing: Brickyard VFX
VFX Producer: Diana Young
VFX Artists: Patrick Poulatian & Mandy Sorenson
CG Artist: David Blumenfeld

Telecine: Beach House
Colorist: Mike Pethel
Producer: Denise Brown

Audio: On Music and Sound
Mixer: Chris Winston

Sound Design: On Music and Sound
Sound Designer: Chris Winston

Track name: “Beastie”
Written and Performed by: The Blancos
Used courtesy of GODIY Music