3M Tugs at Heartstrings with Grand Post-It Proposal

By Kiran Aditham Comment

In an effort to show that there can be an emotional element in a plain old Post-it note, 3M and Seoul-based agency Innored bring us this three-minute short film that ups the ante when it comes to marriage proposals.

For this campaign, Innored — which also recently scheduled a subway Pump battle for Reebok — solicited 300 people to slap Post-it notes on the window of a glass high-rise in Gangnam, Seoul on March 14 of this year in order to help a man bring his epic proposal to life. We can only imagine that the said yes in this effort, which shows that there’s more to a Post-it than just its function as your average office supply.

According to Innored, thus far, the effort has garnered 1.5 million views on Facebook and over 1.8 million on YouTube since its initial launch. It may have ushered in an era of Post-it artwork.

At the very least, it made the room quite dusty.

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