In the newly-created role, DeMaso will be responsible for fostering new business growth and organic growth across the agency’s client roster, while reporting directly to founders Terri Meyer and Sandy Greenberg.
DeMaso most recently served as vice president of business development at 360i, where she helped the agency win work for Heineken’s Strongbow, Nespresso and Fossil. Before joining 360i in March of 2016, DeMaso spent nearly three and a half years at global search consultancy Roth Observatory, where she managed reviews for brands including BMW, Sleepy’s and PUR Water. Prior to that spent almost three and a half years at FCB as business development manager, where she worked with Meyer and Greenberg, who were executive creative directors there art the time.
“It takes a special kind of new business person to understand that our end-goal isn’t just about growth, but about the right kind of growth,” Greenberg said in a statement. “Suzanne really gets our company mission, which is to work with clients who value long-term partnerships, have a commitment to integrity, and share our passion to win in the marketplace. She is the perfect fit for our agency.”
“My job has always been connecting great brands with their best possible agency partners. Over the past few years I’ve watched Terri & Sandy take form, grow and succeed in such an admirable and impressive way, creating incredible work for a respected stable of clients,” DeMaso added. “I knew they were building something truly special here and I knew I had to be part of it. I’m excited to contribute to the momentum of their growth – and help brands understand why they should be bringing their business to Terri & Sandy.”
DeMaso’s arrival follows Terri & Sandy winning agency of record duties for the relaunch of Harvest Hill’s Sunny D brand. The agency’s client roster includes The Walt Disney Company, Gerber, Freshpet, People Magazine and Avon.