Today Dentsu’s 360i and the agency veteran it hired to run its New York office have decided to go their separate ways.
Jonathan Goldmacher joined the shop as managing director last June, parlaying his nearly three-year stint as VP and head of client services at R/GA New York into the new gig. At the time, CEO Sarah Hofstetter cited his “diversity of experience and focus on account stewardship” to explain the strategy behind the hire, which came during an “important phase of [360i’s] growth.”
Today an agency spokesperson confirmed that Goldmacher would be leaving 360i this week but declined to elaborate further beyond stating that the company would not be looking to hire a new managing director for its New York office.
Goldmacher was listed as the leader of the shop’s Manhattan operations as recently as this December post about turnover in its production department, which is now led by Lucia Grillo. Sources tell us that Goldmacher, who was the first to fill the MD role at 360i, simply wasn’t quite in sync with other leaders at the digital agency.
While at R/GA, he played a key role in developing the Greenberg shop’s relationships with such clients as E*TRADE, Jet.com, Volvo and AARP. Previous agency roles include more than six years with McCann New York, where he was eventually promoted to SVP, group director and “global brand champion” for the agency itself. (He was also a founding member of its Executive Diversity Council, which may sound familiar to some folks over at JWT.)
Prior to joining McCann, Goldmacher held various management and account-related positions at the New York offices of Havas, Arnold, Saatchi & Saatchi and Grey.