360i, Oreo Craft Halloween ‘Nomsters’

By Erik Oster 

360i and Oreo collaborated with designer Lori Nix and production company Dream Machine Creative directors for a Halloween campaign in which the brand will release a new “nomster” made out of Oreo and other confections every day.

The mad scientist creations were crafted and then filmed in a 32-by-64 inch “Oreo Laboratorium” set, designed to evoke Frankenstein, with over 100 props (many of them handmade). It’s a pretty adorable way to get the brand on people’s mind for Halloween, and its “snackable” size (the first video is 11 seconds) make it perfect for sharing on social media. The brand also offers people the chance to “Name the Nomsters” and will feature the best names in custom digital content later in the day. Oreo’s first “nomster” creation was unveiled today, a fusion of Oreo and candy corn to make a bat-like creature. So far naming suggestions include Dunkfluffula, Count Candy Corneo and Vamporeo.



Client: Oreo
Senior Associate Brand Manager: Kerri McCarthy

Agency: 360i
Creative Directors: Aaron Mosher, David Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Frank Bertino
Executive Producer: Phil Pessaro
Producer: Ethan Brooks
Account Director: Josh Lenze
Senior Strategist: Mike Jacobson
Account Manager: Megan Falcone
Community Manager: Katya Kotylar
Community Supervisor: Namrata Patel

Production Company: Dream Machine Creative
Director: Andrew Wonder, Lainey Dubinsky
Producer: Alon Simcha
Executive Producer: Dylan Steinberg
Director of Photography: Fletcher Wolfe

Visual Effects: Konrad & Paul
Visual Effects Supervisor: John Christon

Sound: Silver Sound
Sound Designers: Robin Shore, Cory Choy, Luke Allen, Bryan Osborne, Ted Robinson

Set Design: Lori Nix, Kathleen Gerber, Nix & Gerber Studio
Character Fabrication: Dan Castelli, Castelli Models