360i Names New Creative, Strategy, Business Development Leaders

By Patrick Coffee 

360i 1We haven’t heard a whole lot from 360i in the months since we posted on a series of comings and (mostly) goings at the Dentsu shop’s headquarters.

The organization has been active, however; over the past two months it hired group creative director Aaron Sedlak, VP of strategy Felicia Zhang and VP of business development Suzanne DeMaso.

Sedlak joins 360i after co-founding Stranger, a digital shop based near Huge in Brooklyn’s DUMBO led by veterans of Rooster that appears to have ceased operations. He was previously digital creative director on Visa’s World Cup campaign, which the client created in collaboration with Brazil’s Almap BBDO. He has worked in freelance creative positions at agencies like StrawberryFrog, KBS and BBDO New York, and he served as CD at Manhattan’s Sarkissian Mason for four years. He’s long been bullish on social media and, according to his profile, he once designed some pretty cool banner ads.

360i 2At 360i, he has been overseeing creative for Mondelez brands and reporting directly to CCO Pierre Lipton since February. His hiring follows those of fellow GCDs Aileen Calderon (KBS), Fabio Seidl (Leo Burnett’s Lapiz) and John Heath (BBDO New York).

Felicia Zhang joined the agency as its strategy VP around the same time. She has held various roles both in-house and with a string of agencies over the past few years, working at Ogilvy and JWT as a WPP MBA fellow before landing a strategy gig with AKQA and then moving to Nike, where she worked on digital projects for Nike+, Nike.com and Nike Women until moving to 360i earlier this year. In the new role, she reports to chief strategy officer Lee Maicon.

360i 3DeMaso previously spent three years on the research side at management consultancy Roth Observatory International, where she was a senior consultant handling media, digital and creative reviews for such clients as BMW and Sleepy’s. She previously held biz dev roles at DeVito/Verdi and FCB, where she helped develop winning pitches for Barclaycard, Kraft’s Gevalia Kaffe and other clients.

At 360i, she will report to CMO and former AdAge editor/reporter Abbey Klaassen.

Expect more news to come from the agency including (possibly) a little something on the business front.

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