360i Moves Los Angeles Operations Into Dentsu Aegis Network’s Culver City Offices

By Erik Oster Comment

360iLA no longer has its own physical location, instead housing its operations within its parent network’s outpost.

The agency confirmed its Los Angeles operations have been moved to a space within Dentsu Aegis Network’s Culver City offices, which already house Dentsu agencies iProspect and Carat.

A source with knowledge of the agency claimed the decision followed reductions in the wake of the Los Angeles office losing the Fox Sports account, which left the agency’s Los Angeles office with under 12 full-time employees. Contrary to rumors that the Los Angeles agency would close, the source claimed 360iLA picked up sports streaming service DAZN in the wake of losing the Fox Sports account, and is actively involved in a number of pitches.

Dentsu invested an “undisclosed stake” in DAZN’s U.K.-based parent company Perform Group in March of 2018. Sid Lee Toronto managing director Eve RĂ©millard-Larose claimed a “recent contractual obligation to work with a specific global agency network” led to the end of its relationship with DAZN and subsequently led to a round of lay offs at Sid Lee last November.

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