360i Goes Through Round of Layoffs Across Multiple Departments

By Erik Oster 

Dentsu-owned 360i is the second agency this week to undergo a round of layoffs.

“We’ve parted ways with some employees across various departments,” a 360i spokesperson said in a statement. “These decisions are never easy, and we appreciate the contributions of these individuals.”

The news follows a strategic restructuring at Hill Holliday earlier this week which resulted in the departure of around 35 employees.

According to a source with direct knowledge of the matter, the cuts spanned 360i’s  media, creative, studio and technology departments, as well as certain internal functions, with the total number of employees impacted somewhere in the mid-teens.

360i parted with a number of staffers on its production team back in May. In August, the agency also parted ways with vice president, head of integrated production Colin Pearsall and head of project management Lili Hollandt. More recent news around the agency has been on the hiring side. 360i welcomed WeiWei Dong to its New York headquarters as group creative director last month and yesterday announced the hiring Carissa Ranelycke Berlin as Pearsall’s replacement in the head if production role.