360i Gets Seductive for Oreo

By Erik Oster 

360i collaborated with production company¬†Shadowmachine to launch an animated campaign celebrating the Valentine’s Day limited release of Red Velvet Oreos.

The agency has fun with the holiday theme in the spots, jokingly giving the brand’s Valentine’s Day treats aphrodisiac-like qualities. In “The Bus,” a woman, aptly described by Adweek as looking “kind of like a middle-aged Daria,” (that the animation style recalls that classic MTV series only makes the comparison even more appropriate) eats a Red Velvet Oreo on the bus and then proceeds to slowly slide her hand up the bus pole to flirt with the guy next to her. Another, similarly-themed spot employs a similar aesthetic and features a clerk unable to move a box of the treats away from the scanner while getting suggestive with a customer.

Valentine’s Day spots have a tendency to get overly sentimental or nauseatingly cutesy, but 360i’s lightheartedly humorous approach for Oreo feels just right. While it may not reach the same heights as the agency’s collaboration with designer Lori Nix for Halloween, the campaign creates a goofy holiday mood perfect for the brand, wetting viewers appetites for the new product’s limited release in the process. The brand will roll out a new spot in the series each day this week, in a lead up to Valentine’s Day.

Credits:

Client: Oreo
Senior Associate Brand Manager: Kerri McCarthy
Senior Associate Brand Manager: Elise Burditt
Senior Brand Manager: Lauryn McDonough
North America Director: Janda Lukin

Agency: 360i
Chief Creative Officer: Pierre Lipton
Group Account Director: Sandra Ciconte
Group Creative Directors: Aaron Mosher, David Yankelewitz
Art Director: Kelsie Kaufman
Copywriter: Jessy Cole
Associate Producer: Ethan Brooks
Senior Producer: Amanda Kwan
Account Director: Josh Lenze
Senior Strategist: Maggie Walsh
Account Manager: Megan Falcone
Community Manager: Sarah Wanger
Community Supervisor: Namrata Patel

Production Company: Shadowmachine (LA) http://www.shadowmachine.com
Executive Producers: Alex Bulkley, Corey Campodonico
Director/Producer: Jed Hathaway
Lead Animator: Sapphire Sandalo
Animator: Iana Kushchenko
Animator: Sean Nadeau
Character Designer: Matt Garofalo
Background Designer: Emilio Santoyo
Storyboard Artist: James Gibson
Animatic Editor: Peter Keahey
Sound Design: Pendulum Music (Ryan Franks, Scott Nickoley
Commercial Rep: Honky Dory (Gisela Limberg, Ali Tiedrich)

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