360i’s Oscar Meyer Bacon Dating App Closely Resembles Farmland’s Sizlr

By Erik Oster Comment

360i created the least Kosher dating app of all time for Oscar Mayer with Sizzl, “the first-ever, totally real dating app for people who take their bacon as seriously as they take their love life.”

The agency introduces Sizzl in a 60-second spot which opens on a woman scrolling through nightmarish online dating matches. Each of the guys is creepy in a different way, from silently staring to informing her that his pet lizard “likes to watch.” Finally she scrolls to a young man who simply says, “Must love bacon.” The two bond over their love of the salty treat and by the end of the ad they’re eating strips of bacon at their wedding.

It’s pure ridiculousness, which makes sense given the app itself, which is real. It allows users to set up a profile which specifies their bacon preferences (crispy, smoked and definitely not Oscar Mayer), then browse for bacon-loving singles in their area. We can’t imagine anyone using Sizzl seriously, but it is available for free download for iOS users who have an iPhone 5 and above.  No word yet on if Kevin Bacon or Michael Bacon are on Sizzl. 

In love, as it is in bacon, it’s important to be discerning when selecting your perfect match and to never settle for less than the best,” said Oscar Mayer marketing director Eric Dahmer. “With the launch of Sizzl, we’re thrilled to give our true bacon lovers the chance to find each other and potentially meet their soulmates, in life and in bacon.”

UPDATE: as our readers pointed out to us, this campaign bears a striking resemblance to one created by St. Louis agency Cannonball for client Farmland Foods and launched last month. This one was called Sizlr, or “the world’s first bacon dating app” (note the spelling).

The execution in these two campaigns is very different, of course. But it’s hard to imagine the underlying concepts being any more similar.

We will assume that this campaign, like the McWhopper before it, was simply a case of great minds thinking alike at the same time…but we have reached out to 360i for comment.

On a completely unrelated side note, is it just us or does the actor in the spot above look a whole lot like a young Dennis Leary?

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