If you love sloths, cheesy musical parodies or the song “The Lion Sleeps Tonight,” you may just appreciate 22squared’s spot for the Costa Rica Tourism Board.
The ad features a reworking of the song “The Lion Sleeps Tonight” (popularized by The Tokens in 1961), as sung by a chorus of animals, beginning with a sloth. In the spot, entitled “Save the Americans,” the lyrics are changed to address the overworked and in need of a vacation and tell them to visit Costa Rica. Unfortunately, the song becomes a bit grating over the course of the online spot, which clocks in around two minutes. The campaign began running in the US and Canada last week, and includes broadcast, print and online components. According to Adweek, the Costa Rica Tourism Board spent around $3.3 million on the campaign.