2 Senior Creatives Leave Leo Burnett’s Lapiz (One for 360i)

By Patrick Coffee 

In the latest revolving door news from Leo Burnett’s Chicago headquarters, two of the shop’s international creative leaders have left: one to retire and one to join 360i as its newest group creative director.

Laurence Klinger was SVP and CCO of LB’s Chicago-based Hispanic unit Lapiz, and Fabio Seidl was SVP/ECD working on global/general/multicultural campaigns for some of the agency’s biggest clients including P&G, Kellogg’s and Allstate. Both have extensive histories in the world of Brazilian advertising.

We hear that the Lapiz duo played lead roles on the Allstate, Purina, Kellogg’s and Mexican Tourism accounts, with the latter producing some interesting billboards made of snow back in April.

A Leo Burnett spokesperson confirmed this week that Klinger has retired after many decades in the ad business, nearly 30 of which he spent with the LB organization. He was named creative director of the year in 2011 and 2013 by HispanicAd.com and The El Ojo Awards, respectively. Here he is reflecting on that win.

While Leo Burnett did not give us any additional information on the departures, we hear that Klinger plans to write more fiction after ending his ad career (he’s published a couple of books).

Seidl, who hails from Rio de Janeiro, has been working in the agency world for more than 15 years, holding such positions as creative director at Ogilvy Brazil and senior copywriter at McCann. He joined Lapiz in late 2013 as an ECD. His plaudits to date include 17 Cannes Lions (6 of them gold), and he has served on the juries at pretty much every major Hispanic ad festival.

Seidl will become 360i’s new group creative director next Monday November 16th. According to this Brazilian post, the group he leads will include Canon, Chevron, Fischer-Price, Auto Trader and H & R Block.

Here’s the Google translate version of Seidl’s statement on the new gig:

It’s an agency with a lot of ambition, a new DNA and can speak with a consumer that is renewed every day. From the start of talks with the team felt at home.”

Starting next week, he will report directly to 360i CCO Pierre Lipton in New York.