Today in Positive News, Fred & Farid has a new creative lead in its L.A. office.
Chelsea Steiger joined the Paris-based indie network earlier this month as creative director, the first to hold that title on the west coast.
The news comes just after F&F launched in L.A. and two years after its official NYC opening, though that office had been operational since the previous year. (Co-founder and CEO Fred Raillard relocated his family from China to L.A. in 2017.)
The office’s clients currently include HP and Stoli Elit.
Prior to accepting the gig, Steiger (portfolio here) spent nearly 3 years freelancing for Anomaly, 72andSunny and MullenLowe, where she worked on campaigns for Diet Coke, Target and Facebook. She’d previously been an art director at 180LA, The Community and Y&R New York.
Steiger was also on Business Insider’s 2017 30 Under 30 list for her work on Expedia.
In a statement, Raillard called her “part of a new generation of creative directors for whom creativity has no boundaries,” adding, “Her achievements, her background and her track record will nurture our connected creative communities.”
“Fred & Farid have done an incredible job of building a truly connected international creative agency,” said Steiger. “Their passion for creative, craft and culture is obvious in all of their projects.”
Those projects recently included this campaign for the “Ocean Miner” effort, which somehow combines bitcoin and climate change.
Some fun backstory: Raillard and Farid Mokart worked as a creative team at BBH London before moving over to GS&P way back in 2002, before Facebook or iPhones or anything else that really matters.