180 Amsterdam boosted its creative team with four new hires: art directors Lucas Schneider and Rachel Kennedy, copywriter David Kauder and senior copywriter Francesco Grandi. The new batch of creatives will be tasked with “bringing their individual perspective and flair to the agency’s work for global brands,” including ASICS, DHL and Qatar Airways.
Creative duo Schneider and Kauder began working together at Heimat Berlin in 2011 on accounts including adidas and Bayern Munich. Schneider remained at the agency until joining 180, while Kauder moved on to VCCP Berlin in September of 2012, where he worked with clients including Nike, Converse and BMW.
Grandi joins 180 from Toronto agency Rethink, where he spent around a year as a copywriter working on the agency’s Uber, Molson Canadian and Rickard’s accounts. Prior to joining Rethink he spent a year and a half Cundari, working on BMW, Dempsters, CIBC and Tilley. He has also spent time with Ogilvy & Mather and TBWA\Toronto, working with brands including Dove, Gatorade, Nissan, IBM and American Express.
Kennedy joins the agency from Saatchi & Saatchi Canada, where she has served as an art director since graduating from Humber College, working with clients such as P&G and Toyota.
“This is the moment for 180 Amsterdam,” said Grandi. “There’s a feeling right now that we are on the brink of becoming the coolest agency on the planet, which is why I decided I needed to play a part in this transformation.”
“I’ve never worked anywhere with the culture of inspiration and creativity that 180 Amsterdam has,” added Schneider. “There are great people at every level of the business and being such an international team really makes an impact on the quality of the work we create.”