Thursday Stir

By Kyle O'Brien 

-Intel and Dell Technologies are teaching people to properly e-cycle their electronic waste with an interactive experience in Nintendo’s Animal Crossing. Players can visit the eCycleLand island and turn in the Rusted Parts found in the game for a sought-after item. While in eCycleLand, users will be educated about the real ways they can e-cycle, in partnership with Dell. The effort, done in partnership with VMLY&R, is showing people that old and broken tech can take on new life through e-cycling in both the virtual and real world.

-As the World Cup gets ready for its first kicks, Nike has released its latest soccer campaign, “Footballverse.”


-Cannabis keeps making in-roads to normalization, and its latest sponsorship, cannabis retailer Verilife’s partnering with minor league hockey team Chicago Wolves, is the latest step.

-In one of its many leadership moves made lately, McCann Worldgroup has hired Anaka Kobzev as its new global chief communications officer.

-Coca-Cola’s sponsorship of COP27 has drawn strong criticism from activists and advertisers alike.

-This holiday season, Rakuten wants shoppers to be serenaded by the jingling coins they’ve saved.

-Iceland tourism’s latest focus calls on space tourists to come there instead of blasting into the unexplored.

-Not to be outdone by Stove Top’s stuffing pants, Southern Comfort is releasing its multipurpose “drinking pants.”