160over90 Expands with New Ohio Office

By Erik Oster 

Philadelphia-based agency 160Over90 is expanding with a new office in Columbus, Ohio, The Philadelphia Egotist reported.

The Columbus office will be the agency’s fourth location, including its Philadelphia headquarters and outposts in Gainesville, Florida and Newport Beach, California. 160Over90 principal and chief strategy officer Carey Schmitt and chief creative officer, managing director Matt Yuskewich will share leadership duties for the new office.

The expansion follows a string of new business for 160Over90, including Bimbo Bakeries USA, a rebranding assignment forLouisiana State University and a partnership with NYU. Last year, private equity firm Searchlight Capital Partners bought a majority stake in the agency, in a deal valued at around $175 million.