Zoom Fatigue Got You Down? TBWA\London Created Audio Excuses to Help You Step Away

The campaign is a partnership with The Book of Man in time for World Mental Health Day

While no one should have to make an excuse to tend to their mental health, the campaign acknowledges that sometimes its the only way to get that much-needed break. TBWA\London

With a new website full of chaotic audio clips of sirens, puking cats and rumbling stomachs, agency TBWA\London and men’s media platform The Book of Man want to help folks take better care of themselves during this stressful time—by helping them bail on video calls.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.