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With a new website full of chaotic audio clips of sirens, puking cats and rumbling stomachs, agency TBWA\London and men’s media platform The Book of Man want to help folks take better care of themselves during this stressful time—by helping them bail on video calls.
Months into this pandemic, most of us can relate to that quintessential Covid-19-era term: Zoom fatigue. When stress-free, in-person interactions are so hard to come by, the constant videoconferencing starts to feel like a cheap, cruel replacement for any sense of human closeness.
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