Accounts

Zillow Names Fig as Lead on $120 Million Creative Account

Deutsch formerly worked with the online real estate marketplace

the fig and zillow logos — Zillow spent about $124 million on marketing in 2018, according to Kantar Media.Zillow, FIG

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Online real estate marketplace Zillow has selected Fig (formerly known as Figliulo & Partners) as its lead creative agency, following a review led by Mercer.

“We love Zillow’s ambition. We always look to work with brands that are willing to redefine themselves as they take on their category, so we are a perfect fit,” said Fig partner and CEO Judith Carr-Rodriguez, who was promoted to the role in October 2018 as Figliulo & Partners rebranded to Fig.