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U.K.-based consumer goods giant Reckitt Benckiser has concluded a review of its U.S. media business by appointing Publicis Groupe’s Zenith and Omnicom Media Group’s Hearts & Science as its media agency partners. The appointment followed a review that included six agencies across major holding companies, according to a Reckitt Benckiser spokesperson.
Zenith retained the majority of the account across several categories, while expanding its relationship with RB to include data and analytics. Hearts & Science picked up the Nutrition category.
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