Zaxby’s Declares War; the Seismic Streaming Shift: Thursday's First Things First

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Zaxby’s Is Reigniting the Chicken Sandwich War

The chicken sandwich wars rage on, with Zaxby’s throwing down against the likes of Popeyes, Chick-fil-A, Shake Shack, Wendy’s and KFC. The Southern chicken chain announced its step into the fray this week with a quote tweet of Popeyes’ 2019 “… y’all good?” message that kicked off the conflict, with Zaxby’s adding “… y’all good?”.

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