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Los Angeles-based independent agency Zambezi has promoted Jean Freeman to chief executive officer. This makes it one of the relatively few advertising agencies led by a woman.
Outgoing CEO and co-founder Chris Raih, who made the announcement yesterday, will serve as president and lead new business efforts moving forward.
“This shift is really about setting up Zambezi for our next evolution,” Raih said in a statement. “My focus will be where it’s always been, driving new business and staying focused on the work.