Yum! Brands Canada Sends $50 Million Media Account to WPP's Wavemaker

The agency will handle media duties across KFC, Pizza Hut and Taco Bell

Yum! Brands, the fast food giant comprised of KFC, Pizza Hut and Taco Bell, has selected WPP’s Wavemaker as its media agency of record in Canada, following a review which included incumbent Mediacom.