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Y&R announced the formation of a new practice catering to technology brands and related businesses after the network established a similar practice for Healthcare last autumn.
Joe Rivas will lead Y&R Technology and Business as president while continuing his responsibilities as WPP client leader for Dell, a role he has held for the past five years.
“Joe is a brilliant strategist,” Y&R global CEO David Sable said in a statement. “He understands the challenges of bringing complex ideas and products to life and how to build cross-disciplinary teams that help drive results.
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