Don't miss ADWEEK House at Cannes, June 16-19. Join us as we celebrate our 45th anniversary and explore the industry's now and next. RSVP.
Y&R announced the creation of BAV Group today, consolidating business arms BAV Consulting, BAVLabs and BAV study under one operation.
Y&R first launched its proprietary BAV study in 1993, designed to function as a diagnostic and prescriptive model by amassing data on consumer brand perceptions. BAVLabs locations serve as hubs for regional Y&R agencies around the world, while BAV Consulting formerly functioned as a stand-alone strategic brand consultancy. BAV Consulting CEO John Gerzema is leaving his role to pursue an unspecified opportunity.
Michael
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in