Young Marketers Want Agencies That Align With Their Values—Especially on Climate Issues

Incoming talent is looking for transparency on environmental impact

For as long as she can remember, Mikayla Madigan has thought deeply about her impact on the environment. But it wasn’t until mid-2020, when assigned to work on a sustainability-focused Garnier campaign, that she started to consider how that passion could align with her career goals as an art director at a small ad agency.