You Now Have a Chance to Help Run an Old Spice Marketing Meeting

If you’ve ever had a hankering to join Old Spice’s marketing team to chip in on the myriad wacky ideas that make their way to the consumer universe, now is the time to rejoice. The brand is hosting the Old Spice Boardroom livestream on their YouTube page today (Aug. 15) starting at 6 p.m. ET where consumers can help run a marketing meeting. [kickout id="1"] This (C2B? B2B-ish?) brand stunt created by Wieden+Kennedy is a peek behind the curtain where viewers can control the festivities and overall marketing plans for a day. This feels somewhat similar to another livestream the agency did recently for KFC—but that one was with kitties instead of people and not about marketing. So this really wasn’t like that at all save the fact that everything was controlled by the audience. [kickout id="2"] The brand and agency will get meta and spice things up (because real meetings, marketing or otherwise, do suck) by bringing in social media influencer Toddy Smith to talk about the power of influencers. Online comedy purveyors Super Deluxe will take over the PowerPoint part of the confab, with input coming from fans on what the presentation should look like. Additionally, there will be some jazzy real-time graphics integration courtesy of a new tool from GoLive, the company powering the entire affair, and viewers can participate even more with YouTube comments, by voting on polls, contributing their own content and more. Since this is the first of five planned sessions that will run throughout the fall, we have no idea what’s going to happen, and we don’t have much to go on, but that’s OK because all the ingredients seem to be in place for something fun. And, if we’re honest, we weren’t sure what would happen when the Old Spice and W+K decided to do a response campaign eight years ago … and that turned out pretty well, right? CREDITS: Client: Old Spice Project Name: The Old Spice Boardroom Format: YouTube Livestream Wieden+Kennedy Portland Creative Directors: Ashley Davis-Marshall, Matt Sorrell Copywriter: Adam Crouch Art Director: Karen Zack Producer: Evelyn Loomis Studio Manager: Patrick Cahalan Account Team: Katie Schaller, Ghada Soufan, Thomas Harvey Business Affairs Manager: Dusty Slowik Strategic Planning: Samantha Serocki, Andrew Clayton, Drew Phillips Media Planning Cherish Lee, Melissa Meier, Brian Goldstein TV Production Production Companies: W+K Creator Studio Director of CS: Patty Brebner Executive Producer: Jules Brown Line Producer: Rachel Gardell Production Coordinator: Mulu Habtemariam Production Designer: Zachary Brockhoff Teaser Videos Camera Operator: Anders Lund Teaser Videos PA: Giulia Jimenez Editor: Anders Lund Livestream Company: Blaze Streaming Media Live Stream Director: Joe Christensen Interactive Live Tool: GoLive Production Company: Prettybird Executive Producer: Derek Richmond Interactive Directors: Fourclops (Jeff Greco and Eli Stonberg) Developer: Michael Lucarz Designer: Chris Sanchez