You & Mr Jones Acquires Majority Stake in Company Behind Unilever's In-House Content Studio

Oliver and Inside Ideas Group claim to have pioneered the model

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Today, global “brandtech” network You & Mr Jones announced perhaps the largest in an ongoing series of acquisitions across the marketing space since its 2015 launch with the purchase of a majority stake in U.K.-based Inside Ideas Group.

The company is best known for its Oliver division, which specializes in helping brands develop their own in-house marketing teams. Clients include Google, BMW, 3M, Samsung, Pepsi, JPMorgan and, most famously, Unilever, whose content group U-Studios launched in 2016.

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